Cannon Technologies

INDUSTRY IN MOTION

Cannon Technologies required a captivating promotional video that showcased their Level 6 Services.

SUMMARY

Cannon Technologies is a leading global provider of data center solutions and services. They are renowned for their innovative Level 6 Services offering, which represents a pinnacle in data centre infrastructure solutions.

• In the first week, Hook Digital's team immediately kicked off the project by conducting a comprehensive strategy session with the client. This session allowed us to gain a deep understanding of Cannon Technologies' Level 6 Services offering, their target audience, and their exhibition goals.
• With a detailed plan in place, the Hook Digital team set out to capture the necessary footage. The shooting took place over a two-day period, with a focus on obtaining visually dynamic and exciting shots that would captivate the audience.
• The final week was dedicated to post-production. The editing process was streamlined to ensure a rapid turnaround, with 48 hours allotted for video editing and post-production tasks.
• Despite the tight timeline and intense schedule, Hook Digital successfully delivered a captivating promotional video for Cannon Technologies' Level 6 Services in time for the Connected Britain exhibition. The video effectively captured every aspect of Cannon's Level 6 Services offering, presenting it in a visually dynamic and exciting manner.
• The video played a pivotal role in Cannon Technologies' exhibition booth, attracting attendees and generating significant interest. It served as a powerful tool to communicate the value of their Level 6 Services offering and engage with potential clients and partners.

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