Catherine Charles

Catherine Charles sought a rebrand and modern website design to better showcase its craftsmanship.

Launch Project
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Branding, Website, Imagery
8 Weeks
2022

Objective

Catherine Charles is a distinguished business specialising in crafting bespoke pieces of furniture for the exclusive trade-only market. The company sought a rebrand and modern website design to better showcase its craftsmanship.

Brand Identity Revamp:

Collaborated with the client to understand the brand's heritage, values, and aspirations.

Developed a new logo that combined classic elegance with modern sophistication, representing the brand's timeless craftsmanship.

Created a comprehensive set of brand guidelines that ensured consistency across all touchpoints, including typography, color palette, and imagery style.

Marketing Collateral Enhancement:

Designed a new brochure that incorporated the updated branding elements and showcased the range of bespoke furniture pieces in a visually appealing layout.

Developed a revamped price list that aligned with the new brand guidelines, making it easier for clients to understand and select their desired pieces.

Website Transformation:

Conducted an in-depth analysis of user behaviour and expectations within the trade-only market to inform the website's structure and content.

Redesigned the website with a clean, user-friendly interface that prioritized showcasing the furniture craftsmanship.

Implemented a robust content management system (CMS) that allowed the client to easily update product offerings and maintain a blog featuring industry insights.

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