Oxford Spires Scaffolding
Oxford Spires needed a rebrand and new website to modernise the company's appearance.
Oxford Spires Scaffolding, a reputable scaffolding company with a rich history, approached Hook Digital to revitalise its brand image and establish a more contemporary online presence. Despite its longstanding success, the client recognised the need for a refreshed identity that aligned with modern standards while preserving the traditional essence of the brand.
Objective
The primary objective for Hook Digital was to execute a comprehensive rebranding strategy for Oxford Spires Scaffolding, incorporating modern design elements while respecting the company's heritage. Simultaneously, the goal was to develop and launch a new website that not only showcased the brand's expertise but also provided a seamless user experience.
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55
Conversion Ranking
55
Google Search Ranking
55
Months' Delivery
Brand Consultation:
Hook Digital initiated the project with in-depth consultations with Oxford Spires Scaffolding to understand their core values, vision, and the elements they wished to retain from their existing brand identity.
Rebranding Strategy:
Leveraging insights from the consultations, Hook Digital crafted a rebranding strategy that modernised the logo while retaining its traditional colours and key design elements.
The updated brand identity aimed to strike a balance between the company's rich history and a contemporary, professional image.
Design and Development:
The rebranded logo was meticulously designed to reflect strength, reliability, and a forward-looking approach.
The new branding elements were seamlessly integrated into a brand new website developed by Hook Digital. The website's architecture and design were optimised for user-friendliness and responsiveness across various devices.
Content Creation:
Hook Digital took charge of supplying all imagery and creating compelling copy for the website. The content aimed to convey Oxford Spires Scaffolding's expertise, commitment to safety, and the breadth of its services.
Feedback and Iteration:
Regular feedback sessions were held with the client to ensure their satisfaction and to make any necessary adjustments to the rebranding elements, website design, or content.
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